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href="/zhejiang.html">‹¹™æ±Ÿ</a></span></ul><li></ul></div></div><div class="wrapper mtop10"><div class="content"><div class="sitepath">您现在的位置åQ?em><a title="云游¾|‘官¾|? href="http://www.tp-tel.com/">云游çŽ?/a></em> µ“ <a title="沛_Œ—旅游æ”ȝ•¥" href="/hebei.html">沛_Œ—</a> µ“ <em>内容</em><SCRIPT type=text/javascript>ly06();</SCRIPT></div><div class="article mtop10"><div class="shiting"><!-- <div controller class="bg-color-pink"><a play-button class="mip-audio-playing-icon" onClick="PalyAudio(2,'.text')"></a><a play-button class="mip-audio-stopped-icon" onClick="PalyAudio(1,'.text')"></a></div> --></div><div class="article_line"><a name="_Toc"></a></div><div class="article_content"><h1>2020òq?1月全国省¾U§æ–‡æ—…新媒体传播力指数TOP10榜单</h1><div class="article_fo"></div><div class="boxs"><SCRIPT type=text/javascript>lybd();</SCRIPT></div><div class="article_content_list text" id="fontzoom"><div id="articleContnet"><mip-showmore bottomshadow='1' maxheight='1000' id="showmore08"> <p class="me">12æœ?6日,文旅产业指数实验室发å¸?020òq?1月全国省¾U§æ–‡åŒ–和旅游新媒体传播力指数TOP10榜单。基于对省çñ”文化和旅渔Rƒ¨é—¨çš„微信传播力指数、微博传播力指数、头条号传播力指数和抖音号传播力指数的综合评ä»øP¼Œ2020òq?1月全国省¾U§æ–‡åŒ–和旅游新媒体传播力指数TOP10排序为:<a class="insidelink" target="_blank" title="四川旅游æ”ȝ•¥">四川</a>省ã€?a class="insidelink" target="_blank" title="å±×ƒ¸œæ—…游æ”ȝ•¥">å±×ƒ¸œ</a>省ã€?a class="insidelink" target="_blank" title="江苏旅游æ”ȝ•¥">江苏</a>省ã€?a class="insidelink" target="_blank" title="¼›å¾æ—…游æ”ȝ•¥">¼›å¾</a>省ã€?a class="insidelink" target="_blank" title="‹¹™æ±Ÿæ—…游æ”ȝ•¥">‹¹™æ±Ÿ</a>省ã€?a class="insidelink" target="_blank" title="陕西旅游æ”ȝ•¥">陕西</a>省ã€?a class="insidelink" target="_blank" title="沛_Œ—旅游æ”ȝ•¥">沛_Œ—</a>省ã€?a class="insidelink" target="_blank" title="北京旅游æ”ȝ•¥">北京</a>市ã€?a class="insidelink" target="_blank" title="òq¿è¥¿æ—…游æ”ȝ•¥">òq¿è¥¿</a>壮族自治区ã€?a class="insidelink" title="西藏旅游æ”ȝ•¥">西藏</a>自治区ã€?/p> <p class="me">文化和旅游新媒体传播力指数研½I¶ç”±ä¸­å›½æ—…游报社、中国社会科学院中国舆情调查实验室和<a class="insidelink" title="阉K‡Œæ—…游必玩景点">阉K‡Œ</a>巴巴集团共同¾l„徏的文旅äñ”业指数实验室ä¸Õd¯¼åQŒè”合微博、微热点大数据研½I‰™™¢ã€æ¸…博大数据、抖韟뀁问åïL½‘½{‰æ–°åª’体与大数据联盟成员机构共同实施。本期省¾U§æ–‡åŒ–和旅游新媒体传播力指数åQ?020òq?1月)榜单共包æ‹?™å¹ï¼Œåˆ†åˆ«ä¸ºç»¼åˆä¼ æ’­åŠ›æŒ‡æ•°ã€å¾®ä¿¡ä¼ æ’­åŠ›æŒ‡æ•°ã€å¾®åšä¼ æ’­åŠ›æŒ‡æ•°ã€å¤´æ¡å·ä¼ æ’­åŠ›æŒ‡æ•°å’ŒæŠ–音号传播力指数ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="656" src="/UploadFiles/2020/12/202012171223081644.png" zz="729" /> </p> <p class="me">è¡? 2020òq?1月全国省¾U§æ–‡åŒ–和旅游新媒体传播力指数一览表</p> <p class="me">一、综合传播力指数</p> <p class="me">全国省çñ”文化和旅游新媒体¾l¼åˆä¼ æ’­åŠ›æŒ‡æ•°è¯„ä»ïL»´åº¦ç”±å¾®ä¿¡ä¼ æ’­åŠ›ã€å¾®åšä¼ æ’­åŠ›ã€å¤´æ¡å·ä¼ æ’­åŠ›å’ŒæŠ–音号传播力四个指标构成åQŒæƒé‡åˆ†åˆ«äؓ40%ã€?5%ã€?5%ã€?0%ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="237" src="/UploadFiles/2020/12/202012171223081485.png" zz="451" /> </p> <p class="me">å›? 全国省çñ”文化和旅游新媒体¾l¼åˆä¼ æ’­åŠ›æŒ‡æ•°æŒ‡æ ‡æƒé‡ç¤ºæ„å›¾</p> <p class="me">åŸÞZºŽå¯?1月䆾全国各省¾U§æ–‡åŒ–和旅游部门的微信传播力、微博传播力、头条号传播力和抖音号传播力的综合评ä»øP¼Œ2020òq?1月全国省¾U§æ–‡åŒ–和旅游新媒体综合传播力指数TOP10排序为:四川省、山东省、江苏省、福建省、浙江省、陕西省、河北省、北京市、广西壮族自æ²ÕdŒºã€è¥¿è—è‡ªæ²ÕdŒºã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="342" src="/UploadFiles/2020/12/202012171223085840.png" zz="556" /> </p> <p class="me">å›? 2020òq?1月全国省¾U§æ–‡åŒ–和旅游新媒体综合传播力指数TOP10</p> <p class="me">二、微信传播力指数</p> <p class="me">截至2019òq?2æœ?1日,微信和æ“v外版WeChat合åƈ的月‹z»è·ƒè´¦æˆ·æ•°è¾¾11.648亿,相比åŽÕd¹´åŒæœŸå¢žé•¿6.1%。自2012òq´è…¾è®¯æŽ¨å‡ºå¾®ä¿¡å…¬ä¼—号以来åQŒæ–‡åŒ–和旅游政务微信公众åïLš„队伍不断壮大åQŒè¿è¥æ¨¡å¼è¶‹äºŽæˆç†Ÿï¼Œæˆäؓ微信舆论生态中的重要一员。文化和旅游政务微信公众åäh­å»ø™“v了政府与民众沟通的桥梁åQŒæ‰¿æ‹…着政策解读、沟通民意、服务百姓等多重功能åQŒåŒæ—¶è¿˜åœ¨é‡å¤§èˆ†æƒ…事件中发挥着信息公开、回应质疑、澄清误解等作用。如今,文化和旅游政务微信公众号˜qè¥ä¸åªåœç•™åœ¨ä¸Ž¾|‘民互动˜q™ä¸€å±‚面åQŒè€Œæ˜¯é€šè¿‡æä¾›å®žç”¨æ€§æ›´å¼ºçš„服务信息åQŒåŠ å¼ÞZ¸Ž¾|‘民之间的联¾p…R€?/p> <p class="me">微信公众åäh˜¯å„çñ”文化和旅渔Rƒ¨é—¨å¼€å±•ä¼ æ’­çš„主要途径。目前,所有省¾U§æ–‡åŒ–和旅游部门都开通了微信公众受÷€‚有些地区将政务公众号与资讯公众号分开åQŒæœ‰äº›åˆ™åˆäؓ一体。微信公众号传播力指æ•îC¸»è¦ä»Žâ€œæ•´ä½“传播力”“篇均传播力”“头条传播力”“峰å€ég¼ æ’­åŠ›â€å››ä¸ªç»´åº¦è¿›è¡Œè¯„ä»øP¼Œæ‰€å æƒé‡åˆ†åˆ«äؓ30%ã€?0%ã€?0%ã€?0%ã€?/p> <p class="me">2020òq?1月,31个省、市、自æ²ÕdŒºåQˆä¸å«æ¸¯æ¾›_°ã€?a class="insidelink" target="_blank" title="新疆旅游æ”ȝ•¥">新疆</a>生äñ”å»ø™®¾å…µå›¢åQ‰æ–‡åŒ–和旅游部门的微信公众号共发å¸?a class="insidelink" target="_blank" title="旅游文章">文章</a>2872½‹‡ï¼Œòq›_‡æ¯ä¸ªå…¬ä¼—å?3½‹‡ã€‚最多的前三位是â€?a class="insidelink" title="青æ“v旅游æ”ȝ•¥">青æ“v</a>省文化旅游”“阳å…?a class="insidelink" target="_blank" title="‹¹·å—旅游æ”ȝ•¥">‹¹·å—</a>¾|‘”“悠æ¸?a class="insidelink" target="_blank" title="吉林旅游æ”ȝ•¥">吉林</a>”,均超˜q?35½‹‡ã€‚“美å¥?a class="insidelink" title="辽宁旅游æ”ȝ•¥">辽宁</a>文旅之声”â€?a class="insidelink" target="_blank" title="天æÓ|旅游æ”ȝ•¥">天æÓ|</a>市文化和旅游局”和â€?a class="insidelink" target="_blank" title="云南旅游æ”ȝ•¥">云南</a>旅游”发布文章较ž®‘,低于36½‹‡ã€‚从阅读总量来看åQŒé«˜äº?0w+的微信公众号å…?2个,“好客山东之声”最高,ä¸?4w+ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="343" src="/UploadFiles/2020/12/202012171223094319.png" zz="554" /> </p> <p class="me">å›? 2020òq?1月阅è¯ÀL€»é‡­‘?0w+的省¾U§æ–‡åŒ–和旅游微信公众åøP¼ˆå•ä½åQšä¸‡åQ?/p> <p class="me">ä»?020òq?1月各省çñ”文化和旅渔Rƒ¨é—¨çš„微信公众åïLš„传播数据来看åQŒä¼ æ’­åŠ›æŒ‡æ•°TOP10排序为:好客å±×ƒ¸œä¹‹å£°ã€æ±Ÿè‹å¾®æ—…游ã€?a class="insidelink" title="湖北旅游æ”ȝ•¥">湖北</a>文旅之声、诗ç”ÀLµ™æ±Ÿæ–‡æ—…资讯、四川文旅厅、清新福å»?文旅之声、河北旅游、乐æ¸?a class="insidelink" target="_blank" title="上æ“v旅游æ”ȝ•¥">上æ“v</a>、陕西省文化和旅游厅、广西文化和旅游厅ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="343" src="/UploadFiles/2020/12/202012171223095750.png" zz="554" /> </p> <p class="me">å›? 2020òq?1月全国省¾U§æ–‡åŒ–和旅游微信公众号传播力指数TOP10</p> <p class="me">三、微博传播力指数</p> <p class="me">作äؓ最具媄响力的中文社交媒体åã^収ͼŒå¾®åšæ‹¥æœ‰­‘…过2.29亿的日活用户åQ?.23亿的月活用户åQŒæ˜¯ä¸€ä¸ªå…¨åª’体内容形式的社交传播åã^収ͼŒæ–‡å­—、图片、视频等构成了一个信息获取、内容传播、观点交‹¹çš„多元化的价值åã^台。这ä¸?1月,中国旅游圈一定不会忘记这ä¸?9岁的藏族男孩——丁真。尤其是11æœ?8日当天,全国上百家文旅蓝V各显¼œžé€šé‚€è¯·ä¸çœŸå’Œ¾|‘友去自己家乡做客,引爆微博½C¾äº¤è£‚变åQŒå ª¿U°ç››å†ëŠ©ºå‰ã€‚短短四周,依托微博百亿¾U§æ›å…‰åº¦åQŒä¸çœŸçš„家乡、一个叫做理塘的ž®ä¼—旅游目的圎ͼŒä¸€è·ƒæˆä¸ºæ—¶ä¸‹æœ€ç‚™æ‰‹å¯çƒ­çš„新晋打卡圣圎ͼŒå¸å¼•å¤§æ‰¹æ¸¸å®¢å…Ïx³¨ã€‚“丁çœ?理塘”让许多人意识到åQŒå¾®åšæµé‡ç”Ÿæ€ã€å…¨æ–°æ—…游目的地“造星”äñ”业链åQŒæ­£åœ¨é‡Šæ”‘Ö¼ºå¤§æ•ˆèƒ½ã€?/p> <p class="me">全国省çñ”文化和旅游微博传播力指数的评ä»äh•°æ®å’Œè¯„ä­hæ–ÒŽ³•ç”±å¾®åšæ–¹é¢æä¾›ï¼Œè¡¡é‡æŒ‡æ ‡æœ‰å‘博数、原创微博数、è{发数、评论数、原创微博è{发数、原创微博评论数、点赞数½{‰ã€?/p> <p class="me">ä»?020òq?1月全国各省çñ”文化和旅渔Rƒ¨é—¨çš„微博账号的传播力指数得分情况来看åQŒTOP10排序为:四川文旅、文旅山东、陕西省文化和旅游厅、清新福建文旅之声、中国西藏旅游、广西文化和旅游厅、江苏微旅游、文旅北京、诗ç”ÀLµ™æ±Ÿæ–‡æ—…资讯ã€?a class="insidelink" title="贵州旅游æ”ȝ•¥">贵州</a>省文化和旅游厅ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="343" src="/UploadFiles/2020/12/202012171223107156.png" zz="554" /> </p> <p class="me">å›? 2020òq?1月全国省¾U§æ–‡åŒ–和旅游微博传播力指数TOP10</p> <p class="me">以排名第一的四川省文化和旅游官方微博的具体数据来看åQŒåœ¨ç›‘测旉™—´èŒƒå›´å†…,共发å?531条,其中原创微博1356条,转发15481‹Æ¡ï¼Œè¯„论24654条,原创微博被è{å?3003‹Æ¡ï¼ŒåŽŸåˆ›å¾®åšè¯„论æœ?1907条,æ€È‚¹èµžæ•°è¾?31025‹Æ¡ã€?/p> <p class="me">四、头条号传播力指æ•?/p> <p class="me">全国省çñ”文化和旅游头条号传播力指数综合考量了每个头条è̎号在一ŒD‰|—¶é—´å†…的发文指标、传播指标、互动指标,同时¾l“合扣分及原创指数进行加权,可较为客观地反映每个头条号在某段旉™—´çš„整体传播质量ã€?/p> <p class="me">头条号传播力指数={A*lnåQˆa+1åQ?B*lnåQˆb+1åQ?C*lnåQˆc+1åQ?D*lnåQˆd+1åQ?E*lnåQˆe+1åQ?F*lnåQˆf+1åQ?G*lnåQˆg+1åQ?Z*lnåQˆz+1åQ‰ï½*{åQˆh+i+jåQ?3ï½?/p> <p class="me">其中åQŒa为发文量åQŒb为阅读量åQŒc为图文分享量åQŒd为图文评论量åQŒe为微头条评论量,f为微头条收藏量,g为直播评论量åQŒz为涨¾_‰é‡åQŒh为系¾lŸæ‰£åˆ†ç³»æ•ŽÍ¼Œ i为系¾lŸåŽŸåˆ›ç³»æ•ŽÍ¼Œ jä¸ø™ÌŽå¯‚¯„¾U§å¾—分ã€?/p> <p class="me">ä»?020òq?1月全国各省çñ”文化和旅渔Rƒ¨é—¨çš„头条号传播力指数得分情况来看åQŒTOP10的排序äؓåQšå¥½å®¢å±±ä¸œã€å¾®æ¸?a class="insidelink" target="_blank" title="甘肃旅游æ”ȝ•¥">甘肃</a>、河北省文化和旅游厅、悠游吉林、北京旅游网官方受÷€å››å·æ–‡æ—…厅、游云南、广西文化和旅游厅ã€?a class="insidelink" target="_blank" title="江西旅游æ”ȝ•¥">江西</a>风景独好、陇上非遗ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="343" src="/UploadFiles/2020/12/202012171223104965.png" zz="554" /> </p> <p class="me">å›? 2020òq?1月全国省¾U§æ–‡åŒ–和旅游头条号传播力指数TOP10</p> <p class="me">以排名第一的好客山东的各项数据来看åQ?1月,共发æ–?96½‹‡ï¼Œæ€»é˜…è¯?574149‹Æ¡ï¼Œæ€È‚¹èµ?37863‹Æ¡ï¼Œè¯„论量äؓ2523条,¾_‰ä¸å¢žé•¿1705个ã€?/p> <p class="me">五、抖韛_·ä¼ æ’­åŠ›æŒ‡æ•?/p> <p class="me">全国省çñ”文化和旅游抖韛_·ä¼ æ’­åŠ›æŒ‡æ•°çš„评ä­h数据和评ä»äh–¹æ³•ç”±æŠ–音斚w¢æä¾›ã€‚其计算公式如下åQ?/p> <p class="me">抖音号传播力指数=A*lnåQˆa+1åQ?B*lnåQˆb+1åQ?C*lnåQˆc+1åQ?D*lnåQˆd+1åQ?E*lnåQˆe+1åQ?F*lnåQˆf+1åQ?/p> <p class="me">其中åQŒa为发布视频数åQŒb为篏计播æ”ùN‡åQŒc为点赞量åQŒd为分享量åQŒeä¸ø™¯„论量åQŒf为涨¾_‰é‡ã€?/p> <p class="me">ä»?020òq?1月全国各省çñ”文化和旅渔Rƒ¨é—¨çš„抖音号传播力指数得分情况来看åQŒæŽ’在TOP10的是åQšå››å·æ–‡æ—…、好客山东、中国西藏旅游、悠游吉林、如意甘肃ã€?a class="insidelink" target="_blank" title="宁夏旅游æ”ȝ•¥">宁夏</a>文化旅游、水韉|±Ÿè‹ã€æ±Ÿè¥‰K£Žæ™¯ç‹¬å¥½ã€åŒ—京旅游、福建省文化和旅游厅ã€?/p> <p align="center"> <img align="center" alt="" border="0" ss="343" src="/UploadFiles/2020/12/202012171223108020.png" zz="554" /> </p> <p class="me">å›? 2020òq?1月全国省¾U§æ–‡åŒ–和旅游抖音号传播力指数TOP10</p> <p class="me">åœ?1月,四川文旅抖音号发布视é¢?1个,累计播放17740508‹Æ¡ï¼Œç´¯è®¡ç‚¹èµž462333‹Æ¡ï¼Œç´¯è®¡è¯„论24760条,累计分äín38006‹Æ¡ï¼Œ¾_‰ä¸å¢žåŠ 12695个ã€?/p> <p class="me">文化和旅游新媒体传播力指数研½I¶è¯¾é¢˜ç»„成员构成如下åQ?/p> <p class="me">孙若é£?全国旅游标准化技术委员会ä¸ÖM“Q委员、文化和旅游部科技教育司原叔R•¿</p> <p class="me">刘志æ˜?中国½C¾ä¼š¿U‘学院中国舆情调查实验室首席专家</p> <p class="me">班若å·?中国旅游报社½{–划æ€È›‘</p> <p class="me">æ±?æŠ?微博副æ€È¼–辑、微博智库主¾~?/p> <p class="me">é«?å¨?微热点大数据研究院副院长</p> <p class="me">郎清òq?清博大数据CEO</p> <p class="me">宗利å†?清博大数据文旅事业部æ€È»ç?/p> <p class="me">çŽ?å?北京字节跛_Š¨å†…容与合作运营æ€È›‘</p> <p class="me">郭晓æ³?问卷¾|‘(北京åQ‰CEOåQŒåŸŽå¸‚文旅大数据中心ä¸ÖM“Q</p> <p class="me">Sandy SANDY国际½C¾äº¤åª’体工作室CEO</p> </mip-showmore><div on="tap:showmore08.toggle" data-closetext="收è“v内容" class="mip-showmore-btn">点击昄¡¤º</div> <SCRIPT type=text/javascript>lym();</SCRIPT> <div class="sm1"><div class="sm1-1"><a class="jid-zs" 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